La mère du concepteur

One rule: the highest bidder reigns

1. I

   Pay the most

   The throne belongs to the highest bid. One cent more is all it takes.

2. II

   Reign

   Your name stands alone, at the top. Your reign clock ticks, in public.

3. III

   You get dethroned

   Someone outbids you. You fall — publicly. Your plaque, though, stays engraved.

4. IV

   Reconquer

   Take the throne back for one cent more than whoever took it from you.